How businesses are getting this wrong.
- 01
Delegating AI to IT
The important decisions get treated as technology decisions when they’re really business design decisions.
- 02
Adding tools without changing the model
New tools get layered onto yesterday’s operating model. The interface changes. The business doesn’t.
- 03
Running pilots that never land
Experiments prove AI can do something. They don’t change how the business actually works.
- 04
Trying to automate broken processes
Adding AI to a weak process doesn’t fix it. It usually makes the weakness faster, more expensive, and harder to see.
- 05
Treating AI as a separate topic
AI doesn’t just affect Tech & AI. It changes what good looks like in Strategy, Process, Sales, and Execution.